The Reinvention Series: Why I Started Again at 50
I started Estetika at 50.
What began with an idea for a better beauty case has become something I never expected. Building a business at this stage of my life has challenged me, humbled me, pushed me and taught me more about myself than I ever imagined.
And it's made me curious about reinvention.
The women who change direction. Start businesses. Travel alone. Leave careers. Begin again. Take risks. Or just decide they want something different from the next chapter of their lives.
So I'm starting The Reinvention Series.
Every week, I'll explore the women, ideas and experiences that remind us it's never too late to begin again.
And I'll share some of my own journey too. The wins, the mistakes, the realities of building Estetika, what my customers are teaching me, and what I'm still figuring out along the way.
Because perhaps reinvention isn't about becoming someone new. It's about deciding what you want next.
Wanda
Founder, Estetika
I'd love to hear your story.