I’m Wanda Szychowska, an Interior Designer and the Founder of Estetika, a luxury Australian designed brand creating bold, sustainable vegan beauty accessories and makeup bags for women on the move.

The inspiration started early. Growing up in Melbourne with Polish immigrant parents, I watched my mother apply her red lipstick and fix her hair before leaving the house, always elegant, always proud, even with six children in tow. She showed me that beauty is a ritual, and confidence is something you carry.

At 50, a Mother’s Day moment with my daughter Nina sparked a new idea: why weren’t there cosmetic bags that were both fashion-forward and eco-conscious? When we couldn’t find one, I designed it.

Estetika was born to make women feel seen, to turn beauty routines into uplifting rituals, and to design accessories that organise, empower, and inspire.

Welcome to Estetika. Where beauty meets confidence.