Nobody tells you how exhausted you will be.

Not tired. Exhausted. The kind where you are just trying to get through the night so you can get through the day. And then do it again.

I had three children. I was also building my career in Interior Design. And trying, somewhere in between, to look after myself. Some days I managed all three. Most days I managed two. Some days I just managed to get everyone fed and into bed.

But here is what I know now, twenty-something years later.

I was building something in those hard years.

Not a business.

But my children. And watching who they have become , their values, their character, the humans they are , and that is the foundation I am most proud of.

Later at 50, I started Estetika.

And I want to be honest about this too: building a brand is exactly like having a fourth child. I have cried over it. I have had sleepless nights because of it. I have worried about it at 3am and questioned everything at 4am. The last few years have been harder than I expected and more beautiful than I imagined.

But I believe I am building a foundation. Something that will grow into a strong, beautiful adult brand. The same way my children have.

Mothers are the first to give.

To everyone.

All the time.

We give before we ask. We give before we rest. We give before we even realise there is anything left to give.

This Mother's Day I want to acknowledge every woman who is in the middle of it right now exhausted, giving, building something even when she is not sure it is working.

It is working.

You are building the foundation.

Happy Mother's Day.

Wanda Founder,

Estetika was born from a Mother's Day moment -- my daughter Nina could not find the perfect makeup bag and I decided to design it. This May, we are celebrating mothers the way they deserve. If you know one who needs to feel seen -- estetika.com.au