My Story

Hi my name is Wanda Szychowska and I am the Founder.

I am an Australian Interior Designer who at the age of 50 began a journey to design modern fashion forward beauty bags using bio-based materials from plants and recycled materials to create beautiful, luxurious and sustainable products.



ESTETIKA translates to beauty / aesthetics in Polish.

Raised in Melbourne by Polish immigrant parents, I remember my mother would always put on a bright red or statement coral lipstick and fix her hair every time we left the house. She instilled an elegance, self pride and style, somehow with six children in tow, and to this day looks beautiful inside and out at 79.

I understood that a touch of makeup would lift her mood, and so from an early age I was enamoured with beauty and skincare. To this day I make the daily effort for my own self care to ensure my skincare and beauty routine is simple and elegant, less on the daily lipstick.

Two years ago on Mothers Day my youngest daughter Nina gifted me a black vinyl vanity case from David Jones for Mothers Day and apologised for not being able to find one in any other colour or design, so we began our search for a quality Australian designed colourful option that were more environmentally friendly and fashionable. Unable to find anything, ESTETIKA was born.

We designed the PUFFEE Collection to feel the joy again in our beauty routines. 

We aim to make beauty routines and self-care rituals exciting and fun for all who want to enjoy both journey and destination.

We hope you love these as much as we do!