NEWS

What if reinvention isn't about starting over? At 54, I've been thinking about this a lot. I started Estetika at 50, after a career that...

I started Estetika at 50. What began with an idea for a better beauty case has become something I never expected. Building a business at...

Discover Australia's Award-Winning Beauty Cases and Travel Accessories We're excited to announce that Estetika is now available on the Velocity Frequent Flyer Marketplace, making it...

Beauty Case vs Makeup Bag: What's the Difference? If you've ever packed for a holiday and wondered whether you need a beauty case or a...

As a founder, there are moments you never forget. Not because they were planned. But because they're completely genuine. This weekend, while on tour around...

Inside Erica Taylor's Travel Makeup Bag: The Beauty Essentials She Never Travels Without When THE Erica Taylor shares what she genuinely packs and uses, women...

When someone who has built one of Australia's most respected beauty businesses chooses your product as one of their favourites, it means something. Alex Fevola...

This week, Estetika was featured on Sunrise as part of their Euro Summer Travel Edit on 7plus, with two of our favourite travel essentials selected...

The Estetika collection was designed around one simple belief — women deserve travel accessories that feel as beautiful as the journeys they take. Every case...

Euro summer is calling. Whether you’re spending long afternoons on the Amalfi Coast, wandering Parisian side streets, escaping to the Greek Islands or checking into...