A Mother’s Day Edit
By Jennifer Karly 15/04/2027
At Estetika, we believe there is something quietly powerful about reimagining an everyday
essential, not louder, just better. A makeup bag refined into something considered,
functional, and elevated.
Our approach centres on our signature flat-lay silhouette that opens completely, allowing
everything to be seen, placed, and protected. A small but meaningful shift that transforms the way you move through your daily routine.
But what sets Estetika apart is not just function; it is intention. Born in Australia, Estetika
began with a daughter searching for the perfect Mother’s Day gift. When she could not find
it, she created it.
This Mother’s Day, we are proud to be part of a considered collective of female founder-led brands, including Zöe+Hope and Ashaya each bringing their own perspective on what it means to create with care, purpose, and intention.
Together, we have curated a Mother’s Day offering designed to celebrate women in a way
that feels elevated, thoughtful, and genuinely aligned, brought together as an experiential
Mother’s Day giveaway in partnership with the Lanson Place Hotel
To explore the full Mother’s Day edit including the BIGEE Blush Pink & Brush Roll Holder and enter the giveaway, head to our Instagram.
It is a moment to honour the rituals, the stories, and the women who shape them.
The prize valued at $2,000
One winner will receive a complete Mother's Day experience, curated by four female founder-led Australian brands.
One night at Lanson Place Parliament Gardens, Melbourne, a premium one-bedroom residence in the heart of Melbourne, with full breakfast and Mother's Day high tea for two. Unhurried, elegant, entirely hers.
Zoe+Hope Age Defy skincare ritual: A premium Australian skincare collection designed for women over 35. The kind of gift she would never buy herself, but absolutely deserves.
Estetika BIGEE Large Blush Pink Makeup Bag and Brush Roll. Our hero bag. PETA-certified vegan leather, Australian-designed, built for the woman who moves through the world beautifully. Paired with our Brush Roll for the complete beauty travel edit.
Ashaya In-Flow or Re-Glow Total Balance Collection Tailored to her life stage. Wellness that understands what her body needs right now.
How to enter
Head to @estetika_au on Instagram -- the giveaway post is live now.
- Follow all four brands: @lansonplaceparliamentgardens, @zoeandhope.au, @estetika_au and @ashaya_rituals
- Tag a friend in the comments -- one entry per tag
- Share to your story or repost -- five bonus entries
Tag someone who deserves this. She knows who she is.
A note from Wanda, Founder of Estetika
Estetika started on Mother's Day.
My daughter Nina couldn't find the perfect makeup bag -- something beautiful enough to feel like a luxury, practical enough to actually use, and made with values she could stand behind. So we made it ourselves.
That is still why we do this. Not to sell a product, but to create something that makes a woman feel seen every single time she opens her bag.
This giveaway is that same instinct, amplified. A one-night escape. Skincare that honours where she is in her life. A bag that travels with her. Partners who share the same belief -- that the women who give the most deserve experiences designed entirely for them.
If you know a woman who deserves this, tag her below.
Wanda x Founder and CEO, Estetika
While you are here -- our Mother's Day bundle
This Mother's Day, buy any Estetika bag and get the second at 50% off.
One for you. One for Mum.
All bags arrive beautifully packaged, with gift wrapping available at checkout and free shipping Australia-wide. Offer ends 11 May 2026.