Meet Wanda Szychowska | Founder of Estetika

It starts with the feeling of calm, confidence and quiet control. We bring the joy back to your everyday beauty routine by designing modern, structured pieces that organise effortlessly, elevate your space and help you feel put together, wherever life takes you.

Born in Australia, Estetika began with a daughter searching for the perfect Mother’s Day gift.

She couldn’t find it.

Everything felt the same. Soft, shapeless, chaotic. Nothing designed with intention. Nothing that felt worthy.

So we created it.

Inspired by three generations of women, Estetika is built on the belief that beauty should feel calm, considered and elevated. Not rushed. Not messy.

Our pieces are designed to open flat, hold their structure and organise effortlessly. So everything is visible, protected and exactly where it should be.

Because when your space is in order, you feel it.

Confident. Prepared. In control.

Every detail. Every day.

We believe in creating beauty that gives back.

Estetika proudly supports Two Good Co, helping women rebuild their lives after trauma and domestic violence.

We donate 1% of every sale to support safety, skills and a pathway forward.

Because every woman deserves to feel safe, supported and able to start again.

Latest Posts

Janine Allis: Women Over 50, We’re Not Done

Wanda SzychowskaSep 13, 2026

Janine Allis left school at 16 and went on to build Boost Juice. Her story is a reminder that there is no...

View details

Estetika Turns Three: What I’ve Learned Building a Beauty Brand

Wanda SzychowskaSep 07, 2026

Today, Estetika turns three. Birthdays make us reflect on where we’ve been and where we’re going. Business birthdays are similar, except the...

View details

10 Summer Beauty Essentials for Travel

Wanda SzychowskaSep 06, 2026

We’re packing 10 travel-friendly beauty essentials featured in Prevention Australia, from skincare and haircare to fragrance, all inside the Pink MINEE.

View details

Most Loved

Meet Wanda, Founder of Estetika

Our Story

Our Approach

Latest Posts

Janine Allis: Women Over 50, We’re Not Done

Estetika Turns Three: What I’ve Learned Building a Beauty Brand

10 Summer Beauty Essentials for Travel

Most Loved

Most Loved

Meet Wanda, Founder of Estetika

Our Story

Our Approach

Latest Posts

Janine Allis: Women Over 50, We’re Not Done

Estetika Turns Three: What I’ve Learned Building a Beauty Brand

10 Summer Beauty Essentials for Travel

Shop the look

Choose options

Edit option

Choose options

Most Loved