Alex Fevola's Top 3 Beauty Essentials | Luxury Travel Makeup Case

When someone who has built one of Australia's most respected beauty businesses chooses your product as one of their favourites, it means something.

Alex Fevola has spent years building Runway Room into a trusted beauty destination, with multiple locations, a retail presence in Myer, and a loyal community that looks to her for beauty recommendations they can genuinely trust.

So when she recently shared her Top 3 beauty favourites and included our Estetika travel beauty case, I was incredibly grateful.

Alex's Top 3 Beauty Essentials

If you're looking for a few beauty recommendations, here are the three products Alex is currently loving.

1. Hairification Purple Shampoo

For blondes, keeping colour fresh between salon visits can be a challenge.

Alex recently discovered Hairification Purple Shampoo and described it as an affordable favourite for maintaining bright, fresh blonde hair without the premium price tag.

If you're blonde and looking for a new purple shampoo, this one might be worth adding to your routine.

2. Estetika Travel Makeup Case

The second product Alex chose was our BIGEE Estetika travel beauty case.

She described it as:

"Beautifully made."

"The quality is incredible."

She also mentioned that it's more expensive than the average makeup bag.

She's absolutely right.

When I designed Estetika, I never wanted to compete on price.

I wanted to create a travel beauty case that women would still love using years later.

From the structured silhouette and premium recycled vegan leather to the wipe-clean lining and thoughtful compartments, every detail was designed to make travelling feel calmer, more organised and a little more beautiful.

Because beautiful travel begins long before the airport.

3. OFRA Brush Cleaner

The third product Alex recommends is the OFRA Brush Cleaner.

Keeping your brushes clean not only helps them perform better but also keeps your makeup looking fresher and more hygienic.

It's another practical beauty staple that's easy to incorporate into your routine.

Why Quality Always Matters

There are plenty of makeup bags on the market.

Some are inexpensive.

Some are beautifully designed.

For us, it has always been about creating something that combines thoughtful organisation with exceptional craftsmanship.

A travel beauty case that opens completely flat, keeps everything visible and arrives at your destination looking just as beautiful as when you packed it.

One detail Alex immediately noticed was the quality of the YKK zippers and hardware.

Those are the details many people don't think about, but they're often the first things that determine whether a product lasts for years or needs replacing after a few trips.

We use premium YKK zippers, trusted around the world for their durability and smooth performance. But a premium zipper deserves premium hardware too, which is why every pull, clasp and metal detail is carefully selected to complement it.

It's these small details that quietly define quality.

Because true luxury isn't just about how something looks on the day you buy it. It's about how beautifully it performs, journey after journey.